PRIVACY POLICY

 

Last updated: 12/12/25

äha central™ is an online membership and educational platform operated by Dr. Goolsby (“Dr. Goolsby,” “we,” “us,” or “our”).

To contact us about this policy or your personal information, please email [email protected]

We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you how we look after your personal data when you visit our website or use our membership services (regardless of where you visit from) and tell you about your privacy rights and how the law protects you.

1. IMPORTANT INFORMATION ABOUT US

This privacy policy aims to give you information on how we collect and process your personal data through your use of this website and äha central™, including any data you may provide when you:

  • Sign up for a free or paid membership
  • Purchase a product, course, or service
  • Register for a webinar, event, or challenge
  • Download a resource or lead magnet
  • Subscribe to our newsletter, email list, or SMS messages
  • Enter a survey, promotion, or similar activity
  • Otherwise, contact or interact with us

This website and membership are not intended for children, and we do not knowingly collect data relating to anyone under 18 years of age.

This privacy policy supplements any other privacy or fair processing notices we may provide on specific occasions and is not intended to override them.

WHO WE ARE

For purposes of this policy, the primary party responsible for your personal data is:

Name/Brand: Dr. Goolsby / äha central™
Jurisdiction: United States, operating primarily from the State of Florida

When we say “we,” “us,” or “our” in this policy, we are referring to Dr. Goolsby in connection with the operation of äha central™.

We may designate a data privacy contact or manager to oversee questions in relation to this privacy policy. If you have any questions about this policy, including any requests to exercise your legal rights, please contact us using the details below.

CONTACT DETAILS

If you have questions about this privacy policy or our privacy practices, please contact us at:

If you are located in a U.S. state or country that provides specific privacy rights or has a dedicated regulator, you may also have the right to lodge a complaint with that authority. We would, however, appreciate the chance to address your concerns directly first, so please contact us in the first instance.

CHANGES TO THE PRIVACY POLICY AND YOUR DUTY TO INFORM US OF CHANGES

We keep our privacy policy under regular review. This version was last updated on 12/12/25.

The personal data we hold about you must be accurate and current. Please keep us informed if your personal information changes during your relationship with us (for example, if you change your email address).

THIRD‑PARTY LINKS

Our website and membership areas may include links to third‑party websites, plug‑ins, or applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third‑party websites and are not responsible for their privacy practices or statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

2. THE DATA WE COLLECT ABOUT YOU

“Personal data” or “personal information” means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous or de‑identified data).

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

  • Identity Data
    Includes first name, middle name, last name, username or similar identifier, title, and (if you choose to provide it) optional demographic or profile details.

  • Contact Data
    Includes billing address, mailing address, email address, and telephone numbers.

  • Financial Data
    Includes limited billing information (such as the last 4 digits of payment card, card type, or payment token) and/or bank account details, depending on how payments are processed.

    Note: Full card details are typically processed directly by our third‑party payment processors and are not stored on our servers.

  • Transaction Data
    Includes details about payments to and from you, your purchase history, and other details of products, services, or memberships you have purchased from us.

  • Technical Data
    Includes internet protocol (IP) address, login data, browser type and version, time zone setting and location, browser plug‑in types and versions, operating system and platform, device identifiers, and other technology on the devices you use to access this website or äha central™.

  • Profile Data
    Includes your username and password, purchases or orders made by you, your interests, preferences, feedback, survey responses, and any profile information you choose to add to your account.

  • Usage Data
    Includes information about how you use our website, membership, content, products, and services (for example, pages visited, lessons viewed, time spent, features used).

  • Marketing and Communications Data
    Includes your preferences in receiving marketing from us and our third parties and your communication preferences (e.g., email, SMS).

We also collect, use, and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law if this data does not directly or indirectly reveal your identity. For example, we may aggregate Usage Data to calculate the percentage of users accessing a specific feature.

If we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data, which we will use in accordance with this privacy policy.

We do not intentionally collect any “Special Categories” of Personal Data, such as:

  • Race or ethnicity
  • Religious or philosophical beliefs
  • Sexual orientation or sex life
  • Political opinions
  • Trade union membership
  • Information about health (beyond what you voluntarily choose to share in coaching or community spaces)
  • Genetic or biometric data
  • Information about criminal convictions and offenses

We ask that you do not submit special category data to us through forms or public/community features. If you voluntarily share such information (for example, in a group call, forum, or comment), it is at your discretion and may be visible to others according to the settings of that space.

IF YOU FAIL TO PROVIDE PERSONAL DATA

Where we need to collect personal data by law or under the terms of a contract we have with you (for example, to provide access to paid membership content), and you fail to provide that data when requested, we may not be able to perform the contract (for example, to provide you with access to äha central™). In that case, we may have to cancel or suspend a product, service, or membership, but we will notify you if this is the case.

3. HOW IS YOUR PERSONAL DATA COLLECTED?

We use different methods to collect data from and about you, including:

a) Direct interactions

You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, chat, or otherwise. This includes personal data you provide when you:

  • Apply for or purchase our products or services
  • Register or create an account on our website or within äha central™
  • Subscribe to our membership, newsletter, or other communications
  • Request resources, downloads, or marketing to be sent to you
  • Enter a challenge, promotion, survey, or other interaction
  • Provide feedback, testimonials, or ask for support

b) Automated technologies or interactions

As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using:

  • Cookies
  • Server logs
  • Pixels and web beacons
  • Similar tracking technologies

Please see our Cookies Policy (if provided separately) or the relevant section in this policy for further details.

c) Third parties or publicly available sources

We may receive personal data about you from various third parties and public sources, such as:

  • Analytics providers (e.g., Google Analytics or similar tools)
  • Payment processors and e‑commerce platforms (for Transaction, Contact, and limited Financial Data)
  • Email service providers and marketing platforms
  • Advertising networks
  • Social media platforms, when you choose to connect or interact with our content
  • Publicly available sources (for example, public professional profiles you choose to share with us)

4. HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when the law allows us to. In the U.S., this generally includes situations where:

  • We need to perform a contract with you (e.g., provide membership access)
  • It is in our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests
  • We need to comply with a legal or regulatory obligation
  • You have given us your consent (for example, for certain marketing communications or where required by applicable law)

PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA

Below is a non‑exhaustive summary of how we may use your data and typical legal bases:

  1. To register you as a new member or customer

    • Data: Identity, Contact
    • Basis: Performance of a contract with you

  2. To provide and manage your access to äha central™ (account, content, community, events)

    • Data: Identity, Contact, Profile, Transaction, Technical, Usage
    • Basis: Performance of a contract; legitimate interests (to operate our platform and services)

  3. To manage our relationship with you

    • Including notifying you about changes to our terms, privacy policy, membership, or features; requesting feedback or reviews.
    • Data: Identity, Contact, Profile, Marketing, and Communications
    • Basis: Performance of a contract; legitimate interests (keeping records updated, studying how customers use our services); legal obligations where applicable

  4. To enable you to participate in events, promotions, surveys, or other interactive features

    • Data: Identity, Contact, Profile, Usage, Marketing, and Communications
    • Basis: Performance of a contract; legitimate interests (to study how customers use our services, develop and grow our offerings)

  5. To administer, protect, and improve our business, website, and membership platform

    • Includes troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data.
    • Data: Identity, Contact, Technical, Usage
    • Basis: Legitimate interests (running our business, IT and network security, preventing fraud); legal obligations where applicable

  6. To deliver relevant content and marketing to you and measure or understand its effectiveness

    • Data: Identity, Contact, Profile, Usage, Marketing and Communications, Technical
    • Basis: Legitimate interests (to study how customers use our products/services, to develop and grow our business, and to inform our marketing strategy); consent where required

  7. To use data analytics to improve our website, products/services, marketing, and customer experience

    • Data: Technical, Usage
    • Basis: Legitimate interests (to define types of customers, keep our website updated and relevant, develop our business, and inform our marketing strategy)

  8. To make suggestions and recommendations to you about products, services, or content that may interest you

    • Data: Identity, Contact, Technical, Usage, Profile, Marketing, and Communications
    • Basis: Legitimate interests (to develop our offerings and grow our business); consent where required

  9. To comply with legal and regulatory obligations, and to protect our rights and those of others

    • Data: Any relevant category
    • Basis: Legal obligations; legitimate interests (protection of our business, enforcement of our terms, prevention of fraud and abuse)

We may process your personal data for more than one lawful ground depending on the specific purpose. If you need details about the particular legal ground we rely on for any specific processing activity, please contact us.

MARKETING

We strive to give you choices regarding certain personal data uses, particularly around marketing and advertising.

PROMOTIONAL OFFERS FROM US

We may use your Identity, Contact, Technical, Usage, and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services, and offers may be relevant for you.

You will receive marketing communications from us if:

  • You have requested information from us or purchased products or services from us, and
  • You have not opted out of receiving such marketing.

THIRD‑PARTY MARKETING

We will obtain your express opt‑in consent before sharing your personal data with any unrelated third party for their own direct marketing purposes.

OPTING OUT

You can ask us to stop sending you marketing messages at any time by:

  • Clicking the “unsubscribe” link in any marketing email, or
  • Contacting us directly using the details in the Contact Details section.

Opting out of marketing messages will not affect service‑related communications (for example, emails about your account, billing, or essential updates).

COOKIES

You can set your browser to refuse all or some cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, some parts of the website may become inaccessible or not function properly.

For more information about the cookies we use and why, please refer to our Cookies Policy, if provided separately, or to the cookie information available on our website.

CHANGE OF PURPOSE

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason that is compatible with the original purpose.

If we need to use your personal data for an unrelated purpose, we will notify you and explain the legal basis for doing so, unless we are restricted from doing so by law.

We may process your personal data without your knowledge or consent where this is required or permitted by applicable law.

5. DISCLOSURES OF YOUR PERSONAL DATA

We may share your personal data with:

  • Service providers acting as processors who provide IT, hosting, payment processing, email delivery, analytics, customer support, or other operational services.
  • Professional advisers (lawyers, accountants, auditors, insurers, etc.) who provide legal, accounting, or consulting services.
  • Governmental or regulatory authorities where required by law, court order, or legal process, or to protect our rights or the rights of others.
  • Business transferees: third parties to whom we may choose to sell, transfer, or merge parts of our business, or with whom we may merge or be acquired. If a change happens to our business, the new owners may use your personal data in the same way as set out in this privacy policy.

We require third‑party service providers to respect the security of your personal data and to treat it in accordance with applicable law. We do not allow them to use your personal data for their own purposes and only permit them to process your data for specified purposes and in accordance with our instructions.

6. INTERNATIONAL TRANSFERS

We are based in the United States, and many of our external service providers may be located in other countries. As a result, your personal data may be transferred to and processed in countries outside your state, province, or country of residence.

Where we transfer personal data internationally, we take reasonable steps to ensure that your data is subject to appropriate safeguards, consistent with this policy and applicable law. By using our Services, you understand that your information may be transferred to and processed in the United States and other jurisdictions.

7. DATA SECURITY

We have put in place reasonable technical, organizational, and administrative security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed.

We also limit access to your personal data to those employees, contractors, and service providers who have a business need to know. They will only process your personal data on our instructions and are subject to confidentiality obligations.

However, no method of transmission over the internet or method of electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

8. DATA RETENTION

HOW LONG WILL YOU USE MY PERSONAL DATA FOR?

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes for which we collected it, including to:

  • Provide äha central™ membership and related services
  • Satisfy any legal, regulatory, tax, accounting, or reporting requirements
  • Resolve disputes and enforce our agreements

To determine the appropriate retention period, we consider:

  • The amount, nature, and sensitivity of the personal data
  • The potential risk of harm from unauthorized use or disclosure
  • The purposes for which we process your data and whether we can achieve those purposes through other means
  • Applicable legal, regulatory, tax, accounting, or other requirements

In some circumstances, you may ask us to delete your data (see Your Legal Rights below). In some cases, we may anonymize your personal data (so that it can no longer be associated with you) for research, analytics, or statistical purposes; in that case, we may use this information indefinitely without further notice.

9. YOUR LEGAL RIGHTS

Depending on your location and applicable law (including, for example, if you are a resident of a state with specific privacy laws such as California), you may have certain rights in relation to your personal data, which may include:

  • Access – Request access to your personal data (sometimes called a “data subject access request”).
  • Correction – Request correction of the personal data that we hold about you if it is inaccurate or incomplete.
  • Erasure – Request erasure of your personal data where there is no good reason for us to continue processing it, subject to our legal or contractual obligations.
  • Objection – Object to the processing of your personal data where we are relying on a legitimate interest and you believe it impacts your fundamental rights and freedoms, or object to direct marketing.
  • Restriction – Request restriction of processing of your personal data in certain circumstances (for example, to verify accuracy or contest our use of the data).
  • Portability – Request transfer of your personal data to you or a third party in a structured, commonly used, machine‑readable format, where technically feasible and required by law.
  • Withdraw consent – Withdraw consent at any time where we are relying on consent to process your personal data.

If you wish to exercise any of these rights, please contact us using the details in the Contact Details section. We may need to verify your identity before responding to your request.

NO FEE USUALLY REQUIRED

You will not normally have to pay a fee to access your personal data or to exercise other rights. However, we may charge a reasonable fee or refuse to comply with your request if it is clearly unfounded, repetitive, or excessive.

WHAT WE MAY NEED FROM YOU

We may request specific information from you to confirm your identity and ensure your right to access your personal data (or exercise other rights). This is a security measure to help ensure that personal data is not disclosed to someone who has no right to receive it.

TIME LIMIT TO RESPOND

We aim to respond to all legitimate requests within a reasonable timeframe, typically within one month. In some cases, it may take longer if your request is particularly complex or if you have made multiple requests. In that event, we will notify you and keep you updated.

10. COPYRIGHT & CONTENT USE

© 2026 All rights reserved. Disclaimer: The contents of this website and membership are based upon the opinions of Dr. Goolsby, unless otherwise noted. Individual videos, articles, etc. are based upon the opinions of the respective author, who retains copyright as marked. The information on this website is intended as a sharing of knowledge and information from the research and experience of Dr. Goolsby. If you wish to use any content, permission in writing from Dr. Goolsby is required.